How does the company pass on the burden of increasing input costs to its customers ?

dp¢Opfs sp¡ L„`ƒuAp¡ƒ¡e ƒX¡ R¡,

`Z rkas±u N°plLp¡ `f ƒMpe R¡ bp¡Sá

 

`¡V²p¡g, N¡kdp„ cphh^pfp¡ ±pe sp¡ ku^p¡ Rp`¡ QXu Åe R¡,  `Z fp¡Sábfp¡Sáƒp h`fpiƒu QuÅ¡ƒp DÐ`pvLp¡e N°plLp¡ƒp„ rMõkp„dp„±u hk|gu Lfu g¡ R¡ : kdpQpf cg¡ "d¡Nu'ƒp Apìep, `Z ƒpƒp¡ - dp¡Vp¡ h^pfp¡ b^¡ Sá ±ep¡ : kp¥±u h^y QpgpLu `¡L¡Vƒu kpCT Aƒ¡ cph Fõ±f fpMuƒ¡ A„vfƒp¡ SáÕ±p¡ OVpXhpdp„ ±pe R¡ : Lp¡fp¡ƒpƒu dyíL¡gu `Ru lh¡ eyÙƒu Akfdp„ A¡aA¡dkuÆ L„`ƒuAp¡ƒ¡ h¡QpZ VLphu fpMhpƒp¡ R¡ `XLpf

 

 

R¡ëgp„ b¡ hóp®ƒp Lp¡fp¡ƒpLpmdp„ b^pƒy„ Ýepƒ ƒ±u Sásy„, LvpQ N©rlZuAp¡ cph QLpksu li¡. fp¡Sábfp¡Sáƒp h`fpiƒu QuÅ¡, Mpk Lfuƒ¡ b°pÞX L¡ ƒp¡ƒ b°pÞX `¡qL„Ndp„ Aphsu QuÅ¡ƒu Sá Al] hps Lfhu R¡, A¡hu v|^, Qp-Lp¡au, rbFõLV, ƒdLuƒƒp `¡L¡V, ƒyXëk Sá¡hu QuÅ¡ƒp cph hÝep lsp. Lp¡fp¡ƒpdp„ `yfhWp hlƒ "kàgpe Q¡Cƒ'ƒu dyíL¡gu lsu. lh¡ A¡dp„±u Aphp `°Lpfƒu QuÅ¡ƒy„ DÐ`pvƒ Lfsu L„`ƒuAp¡, Sᡃ¡ A¡aA¡ƒkuÆ (apõV d|rh„N LÞTeydf NyX¹k) Ll¡hpe R¡, A¡ dp„X blpf Aphu Aƒ¡ gp¡Lp¡ƒu MfuviF¼s ky^fsp„ dp„N h^u lsu, Ðep„ frípep-ey¾¡ƒ eyÙƒu Fõ±rs±u kpZkpdp„ Aphu NC R¡. lfuapC OZu h^u R¡. h¡QpZ OVpXhy„ ƒ±u, ƒap¡ OVpXhp¡ ƒ±u, sp¡ iy„ Lfhy„??bly kpdpÞe cphh^pfp¡ Lfhp¡ L¡ `¡qL„N bvgpìep rhƒp A„vf dpg OVpXu v¡hp¡, A¡ bƒu iL¡. Aƒ¡ lp, Aphy„ bƒu füy„ R¡. `¡V²p¡g, XuTg, N¡kƒu qL„ds h^¡ sp¡ fp¡Sá syf„s Rp`¡ QXu Åe R¡, `f„sy sdpfu v¥rƒL h`fpiƒu QuÅ¡dp„ `Z Ap  R|`p¡ M¡g Llp¡ L¡ L„`ƒuƒu QpgpLu, Sáëvu±u Ýepƒdp„ ƒ±u Aphsu Aƒ¡ cphh^pfpƒp¡ bp¡Sá Aph¡ R¡.

friep Aƒ¡ ey¾¡ƒ dpV¡  eyfp¡`dp„ iåv `°Qrgs R¡, "b¡N bpõL¡V'. eyÙ `Ruƒp `°rsb„^p¡ Aƒ¡ bvgpe¡gp ìep`pfƒp kdedp„ A¡ iåv L¡Vgp¡ VLi¡ A¡ `°ñ R¡, `f„sy s¡ƒy„ LpfZ A¡ R¡ L¡ MpÛQuÅ¡, `pds¡g, L©róp DÐ`pvƒp¡, Mpk Lfuƒ¡ OJ, s¡g, N¡k dpV¡ A¡ Ap^pfc|s v¡ip¡ R¡. lh¡ Aphu fp¡Sábfp¡Sáƒp h`fpiƒu QuÅ¡ƒy„ DÐ`pvƒ Lfsu L„`ƒuAp¡ƒp¡ Ap eyÙƒp„ hpsphfZdp„ MQ®?hÝep¡. Ap L„`ƒuAp¡ dpV¡ LpQp dpgkdu qL„dsp¡dp„ cph h^u Nep Aƒ¡ lSyá h^u iL¡ R¡. L„`ƒuAp¡ƒ¡ `¡V²p¡g, XuTg, N¡kƒu qL„ds h^sp„ `Xsf sp¡ h^u S NC Aƒ¡ ƒap `f vbpZƒp¡ `Z ce Ecp¡ ±ep¡.  Mpk Lfuƒ¡ OJ Aƒ¡ `pds¡gdp„ h^¡gp cph Aƒ¡ `¡L¡rSá„N drVrfegƒp h^¡gp cph±u MQ®h^pfpƒu Akf Aphu.

`¡V²p¡gƒp cph kss 3 qvhk±u h^¡ R¡, ±p¡Xp kde `l¡gp„ Ad|g v|^ƒp cph hÝep, A¡g`uÆ N¡k `Ru kuA¡ƒÆ Aƒ¡ `uA¡ƒÆ N¡kƒp cph hÝep. Af¡ ! d¡Nuƒp cph hÝep, Ðepf¡ ƒp¢^ g¡hpC, `f„sy rbFõLV dp¢Ou ±C, rdëL `pDXf, Qp, L`Xp„ ^p¡hpƒp `pDXf, ƒlphp-^p¡hpƒp kpby, i¡ç`y, dp±p„ƒp„ s¡gdp„ `Z dp¢Ohpfu Aphu NC R¡ L¡ 10±u 15 VLpƒp cphh^pfpƒu s¥epfu ±C Q|Lu R¡. b^y„ kdpQpf ƒ±u bƒsy„, `Z kpdpÞe dpƒhu `fƒp¡ bp¡Å¡ b^u SáÁepA¡±u h^¡ R¡.

h^¡gp¡ MQ® N°plLp¡ `f ƒpMhp¡ sp¡ `X¡, ApMf¡ k¡hp ƒ±u. L„`ƒuAp¡ƒ¡ s¡dƒp N°plLp¡ ƒ±u sp¡Xhp, h¡QpZ ƒ±u OVpXhy„, sp¡ iy„ Lfu flu R¡ s¡ƒp L¡VgpL vpMgp fk`°v R¡. iy„ N°plLp¡ 10 êp.ƒp ƒdLuƒƒp„ `¡L¡V g¡ R¡, sp¡ b^p vf hMs¡ hSრQLpi¡ R¡? `¡qL„N vf hMs Sá¡hy„ Sá fpM¡ sp¡ Lep„ Mbf `X¡? L¡d L„`ƒuAp¡A¡ s¡ƒp¡ ƒap¡ kfcf Lfu gu^p¡  Xugfp¡ `pk¡ dmsu dprlsu dySáb lëvufpd cyrSáepƒp vk êp.ƒp„ `¡L¡Vdp„ 50 N°pdƒy„ hSრlsy„, lh¡ 42 N°pd ±ey„ R¡. `pfg¡ Æ rbFõLVƒy„ `p„Q êp.ƒy„ `¡L¡Vá hópp¡®±u ÅZusy„ R¡ Aƒ¡ dp¡Vp¡ N°plLhN® R¡, s¡ƒy„ hSრ60 N°pd lsy„, s¡ lh¡ `5 N°pd ±ey„. cph ƒ±u h^pep®. rb°Vprƒep rdëL fõLƒy„ vk êp.ƒy„ `¡L¡V 72 N°pdƒy„ lsy„, s¡ƒp 63 N°pd ±ep. qXVfSáÞVƒp„ `¡L¡Vƒp¡ vpMgp¡ gCA¡ sp¡ 10 êp.ƒy„ ìlug L„`ƒuƒy„ 115 N°pdƒy„ `pDQ R¡, ka®?A¡¼k¡gƒy„ lh¡ 80 N°pd ±ey„. rlÞvyõspƒ rghfƒp„ ÅZusp„ DÐ`pvƒ gpCabp¡eƒp„ `¡L¡Vƒp `Z Ap Ap fus¡ cph hÝep. Ap fus¡ ku^u `p„Q±u vk VLpƒu LdpZu Lfu g¡hpe R¡.

Aphu fp¡Sábfp¡Sáƒp h`fpiƒu QuÅ¡dp„ N°pd sp¡ WuL,  õ`óV cphh^pfp `f `Z Ýepƒ ƒ±u  Aphsy„, `f„sy eyÙ `Ruƒu A±®s„Óƒu gp¡Lp¡ƒp„ Of ky^uƒu Akfp¡ Å¡hpdp„ Aph¡, sp¡ dpÓ d¡Nuƒp cph ƒ±u hÝep. Ap DÐ`pvƒ Lfsu L„`ƒu ƒ¡õg¡A¡ s¡ƒp„ buÅ„ DÐ`pvƒp¡dp„ `Z 3±u 16 VLpƒp¡ h^pfp¡ Lep£ R¡, Sá¡ ƒhp õVp¡Ldp„ v¡Mpsy„ li¡ A¡Vg¡ dpÓ 12 êp. d¡Nu `¡L¡V Sá 14 êp.ƒy„ ƒ±u ±ey„, AÞe `¡L¡V `Z dp¢Op„ ±i¡. d¡fuLp¡ L„`ƒuA¡ s¡ƒp„ ÅZusp„ DÐ`pvƒ kap¡gp s¡gƒp cph h^pep®, kpd¡ L„`ƒuƒ¡ `XLpf `Z R¡ L¡ s¡ƒp h`fpiLsp® buÆ L„`ƒuƒp„ s¡g sfa ƒ hm¡. bly ÅZusu rlÞvyõspƒ eyrƒ. guhf¡ `Z 3±u 7 VLpƒp cphh^pfpƒu Ål¡fps Lfu vu^u R¡. b°yLbp¡ÞX Qp lp¡e L¡ b°y Lp¡au lp¡e, sdpd DÐ`pvƒdp„ cph h^pfu ƒMpep R¡. Ap A¡aA¡dkuÆ k¡¼Vfdp„ sp¡ cpfsdp„ ƒpƒu-dp¡Vu k¢LXp¡ L„`ƒu R¡. Np¡vf¡Sá, Xpbf, `uA¡ƒÆ, b^p eyÙƒu Akf `pçep Aƒ¡ N°plLp¡ƒ¡ Sá bp¡Å¡ Aphhpƒp¡ R¡. Sá¡ `¡V²p¡g-v|^ Sá¡d v¡Mpsp¡ ƒ±u, `Z R|`u fus¡ Ofƒy„ bSá¡V h^pf¡ R¡.

ƒdLuƒƒp„ gNcN `¡L¡Vp¡dp„ Å¡hpdp„ Apìey„ R¡ L¡ `¡L¡Vá sp¡ 10 êp.ƒy„ Sá fpMhpdp„ Aph¡ Aƒ¡ kpCT `Z A¡ Sá fl¡, `Z A„vf SáÕ±p¡ OVu Åe, bpLu lhp Sá lhp. Ap ÿp¡Ódp„ lfuapC A¡Vgu R¡ L¡ LpQp dpgƒp cph h^¡ s¡ kp±¡ LdpZu VLphhu A¡ gp¡Yp„ƒu ^pf `f Qpghp Sá¡hy„ R¡. `pRy„ lh¡ dp¡g LëQf rhLõey„ R¡. N°plLp¡ƒ¡ A¡L kp±¡ OZp rhLë` kpd¡ lp¡e. A¡ Sá NyZhÑpdp„ kõsp¡ rhLë` ip¡^u g¡ R¡. L„`ƒuƒ¡ Xf lp¡e R¡ L¡ s¡ƒp„ h¡QpZƒp„ Ap„LXp ƒ OV¡, ƒap¡ sp¡ `Ruƒu hps R¡. Aphp kdedp„ L„`ƒuAp¡ SáÕ±p¡ OVpXhpƒp¡ rhLë` `k„v Lf¡ R¡, `Z N°plLp¡ kphQ¡s fl¡.

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